FLOOR SPACE IS A LARGELY UNTAPPED ADVERTISING RESOURCE.
The top 500 merchants and their technology partners and other industry observers say it’s tougher than ever to grow sales online and that was especially true in 2015. Consumers are hit with 3,000 messages daily form all marketing channels and they are ignoring them in record numbers. 200 million people were blocking ads in 2015, a 41% year over year increase according to research by AD AGE.
In 2016, nearly 70 million US internet users installed ad blockers on their computers and mobile devices. It’s projected that 2017 will grow another 24% to 86 million users with ad blockers. According to Kantor Millward Browns’s latest AdReaction report, people install ad blockers because digital ads are viewed as interruptive, annoying, slowing down their devices, and irrelevant. The luxury of print is that there’s nothing to block it–brand an content will seen.
We pioneered 3D (POS) point-of-sale floor posters in the USA for Fortune 500 Companies.
Think of 3D floor posters as new Billboard Advertising on floors. Reach millions of consumers daily where they shop. 3D (POS) advertising floor posters provide an emotional connection to the brand with shoppers and are proven to drive impulse buying decisions.
It takes just 3 seconds to make an impact in stores and shopping malls. Studies have shown that our 3D (POS) point-of-sale floor posters increased store sales form 8% to 27% and brand awareness up to 200%. 3D floor posters placed on the floor in front of the brand in shopping aisles draws the consumers immediate attention to the brand and its location on the shelve.
One advertising area not fully utilized is the floor space at entrances to elevators, and the bottom and top of stairs and escalators. Millions of consumers must use the escalators, stairs and elevators to enter and leave shopping malls, commuter train stations, airports and office buildings. All it takes is a glance to get sales messaging impact.
Print ads in stores and shopping malls are still the most powerful advertising medium for getting your brands noticed by consumers where they shop. 3D print (POS) point-of-sale posters reinforce your internet, digital and direct mail advertising campaigns. 3D (POS) point-of-sale floor posters make the brand come to life in the retail environment..
3D FLOOR POSTERS CAN ALSO BE PLACED INSIDE AND OUTSIDE ENTRANCES TO SHOPPING MALLS, ESCALATORS , ELEVATORS AND STORE ENTRANCES.
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