FLOOR SPACE IS A LARGELY UNTAPPED ADVERTISING RESOURCE.

The top 500 merchants and their technology partners and other industry observers say it’s tougher than ever to  grow sales online and  that was especially true in 2015.  Consumers  are hit with 3,000 messages  daily form all marketing channels and they are ignoring them in record numbers.  200 million people were blocking ads in 2015, a 41% year over year increase according to research by AD AGE.

We pioneered 3D (POS) point-of-sale floor posters in the USA for Fortune 500 Companies.

Think of 3D floor posters as new Billboard Advertising  on floors.  Reach millions of consumers daily where they shop.  3D (POS) advertising floor posters provide an emotional connection to the brand with shoppers and are proven to drive impulse  buying decisions.

It takes just 3 seconds to make an impact in stores and shopping malls.  Studies have shown that our 3D (POS) point-of-sale floor posters increased store sales form 8% to 27% and brand awareness up to 200%.  3D floor posters placed on the floor in front of the brand in shopping aisles draws the consumers immediate attention to the brand and its location on the shelve.

A majority of consumers in a recent study agree that (POS) point-of-sale advertising draws their attention in the store to the brand and advertising message.

Print ads in stores and shopping malls are still the most powerful advertising medium for getting your brands noticed by consumers where they shop.  3D print (POS) point-of-sale posters  reinforce your internet, digital and direct mail advertising campaigns. 3D (POS) point-of-sale floor posters make the brand come to life in the retail environment..

3D FLOOR POSTERS CAN ALSO BE PLACED INSIDE AND OUTSIDE ENTRANCES TO  SHOPPING MALLS, ESCALATORS , ELEVATORS  AND STORE ENTRANCES.

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best-of-scottsdale

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In today’s competitive retail market, retaining customer’s loyalty and business requires exploring the latest new marketing technology for point-of-purchase (POP) advertising. Trends rise and fall on visual appeal.  Your store is your runway. Strut your brands with Next Generation 3D Media.

When was  the last time you walked through a store or shopping mall and was immediately drawn to a point-of-sale display that made you want to buy the brand?  Our innovative 3D Graphics will add a new dimension to your point-of-sale displays and signage while creating strong consumer connections to the brands you support.   Utilizing our 3D Media process now available in North America, images that are printed flat now appear 3D. Large format images can be placed on floors, walls, windows, counter tops and banners. When placed outside the store and throughout shopping malls these high impact 3D  images will engage consumers and immediately  draw their attention on your brands  “Marketers under-utilize point-of-purchase advertising as a tool  for creating and enhancing shopper connections to their brands”—Medallion Retail Study.  Next Generation 3D Media has increased brand awareness up to 200% and sales by 27%.

RITZ 81% of shoppers learn about advertised specials in the store according to a study by Unilever. No place has a more direct influence on purchase decisions than in the store according to studies by Consumer Buying Habits, Point-of-Purchase Advertising International and Meyers Research Center. Consumers report they are overloaded with promotional  emails and text messages  and 54% report they delete the messages and apps without reading them.

Marketers wiil spend $7.4 Billion on Point-of-Purchase Advertising in 2016!

Using our new and exciting 3D point-of-sale floor posters will drive consumers to your brands in the shopping aisles and shopping malls. Our 3D (POS) printed floor posters has revitalized point-of-sale advertising for Fortune 500 Companies.  The pictures shown cannot compare to viewing productions samples.

(POS) point-of-sale advertising is an essential part of any sales promotion strategy for retail sales. Attract the consumer’s immediate attention to your brands in shopping aisles, shopping malls, store entrances with 3D floor posters. Shoppers are making more purchase decisions in-store than ever before according to the POPAI study focusing on the grocery channel.  This study emphasizes that (POS) point-of-sale advertising are critical components for consumer brand marketers to persuade  shoppers and drive sales at the store level.

The majority of consumers studied agree that (POS) advertising  makes them aware of special sales as they are shopping and walking through the stores and shopping malls. According to POPAI channel study results, sales  increased from  9.2% across c-stores with sales lifts as high as 97.1%

3D point-of-sale floor posters will attract the consumer’s immediate attention to the brand lifting off the floor from 5 to 20 feet away in the shopping aisle,  store entrance and shopping mall. Utilizing our 3D (POS) print process, floor posters printed flat will now appear 3D.  We can also create 3D window posters.

Marketers under-utilize point-of-sale advertising as an advertising medium for creating and enhancing shopper connections to their brands according to a study by Medallion Retail Study  Group.

Marketers and their advertising agencies should embrace 3D (POS) floor posters in their advertising campaigns because 3D floor posters reinforce the advertising dollars spent on TV, Print, Digital and Texting, at THE POINT OF SALE!

 

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Marmot - Elevator
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Marmot - Stairs
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70% of purchase decisions are made in the stores according to Consumer Buying Habits Study, Point-Of-Purchase Advertising International and Meyers Research Center. Using Next Generation 3D Media at the point-of-sale according to some studies has increase sales by 27% and brand recognition up to 220%.


FLOOR GRAPHICS

The development of our 3D Floor Graphics sets a new standard in point-of-sale marketing, adding a new dimension to the appeal of your product presentation on floor foils at the point-of-sale. Thanks to our long-standing experience in 3D design and the production of large-format advertising motifs, we have succeeded in developing an innovative process – our 3D Floor Graphics not only appear three-dimensional, they even look like they are upright. Floor graphics should be placed in highly populated places where products are merchandized so the graphics encourage the shopper to stop and take action. They come with an easy-to-use adhesive backing for application. Floor graphic materials can be made specifically for indoor or outdoor use and are warranted to be slip proof. Having graphics at customers’ feet can encourage them to visit your brand’s aisle, create awareness for new product lines and brand extensions, as well as cross-merchandising amid high-traffic aisles.

 

WALL GRAPHICS

Customers viewing a wall graphic will get your message from any direction. Just like floor and counter graphics, however, the proper viewing angle will create the maximum 3Dimensional effect. By placing the graphic in a highly populated location (such as the window or wall of restaurant drive thru) the viewer is then “forced” to view the graphic from that particular angle, therefore, getting the full 3D effect.

COUNTER GRAPHICS

3D counter graphics create a dynamic demonstration of your product. They can be seen from any angle but when viewed at the proper viewing angle, they literally reach out to your audience. A checkout line, for example, provides a perfect location for a counter graphic to be viewed and therefore, increases the possibility of a Point of Sale purchase.

FACT: Marketers under-utilize point-of-purchase advertising as a tool for creating and enhancing shopper connections to their brands

(according to recent Medallion Retail Study)

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* A free demonstration and creative presentation, or

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CONTACT:

Barry Glickson

President

Graphic Consultants Innovations

P:  480.488.4518

C:  480.686.2811

F:  480.488.4519

E:  barryglickson@graphicconsultants.biz

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